More Sales,
Less Stress

Remove the stress of an unpredictable future and surpass quota.

About Lions Den

Our Mission

LionsDen is one of the fastest-growing sales consultancies in the world.

As an organisation with employees across three continents, we are making hundreds of thousands of calls per year.

The primary reason for the existence of LionsDen is to address the challenge of finding new sales talent and acquiring new customers.

We are tackling this ever-changing sales landscape from multiple fronts with our LionsDen University, Recruitment, and Sales-as-a-Service offerings.

Our Founder

We were established by TheLionGlass, a career sales director with over 14 years in the energy industry, who has become one of the UK's leading sales influencers.

During his time in the energy industry, he closed over £2,000,000,000 in energy deals and led teams managing over £2,000,000,000 in annual contracts, as well as holding positions at some of Europe's largest commodities trading firms.

Additionally, he has personally trained over 400 sales professionals and helped mentoring students achieve over £100,000,000/month in closed client spend. Across all platforms, the media team running TheLionGlass brand works hard to consistently deliver 30 million views per quarter.

Our Solution

You've probably noticed the massive changes in the sales world post-Covid. Employees are no longer knocking on your company's door or visiting your company's website.

Training has become more challenging with the rise of remote work, making it difficult to nurture and maintain the growth of your sales staff. For many companies, finding a fresh source of salespeople who are pre-vetted, trained, and ready to be deployed seems too good to be true.

This is exactly what we deliver at Lions Den. We work closely with clients to ensure our training and recruitment services meet their needs, with the goal of providing top-tier sales talent ready to perform."

Lions Den University

In this expanding virtual world, we aim to create the world’s largest online sales university—a place where thousands of salespeople can congregate, learn sales from TheLionGlass & other guest speakers, enroll in courses across all areas of sales, and connect with others on the same journey.

275+ Salespeople

These University students have closed £5,000,000,000 in combined client  spend & are actively looking for sales roles.

2000+ Minutes

LionsDen students spend on average 2000+ minutes per day watching lectures, joining live events, and developing their skills

Job Board

As a company, we post 10-20 sales role overview events each month that are attended by 50+ qualified applicants.

World Class Training

Provided by TheLionGlass or other guest speakers exclusively inside the university

The Knowledge Vault

As part of the university, we have an internal Knowledge Vault, which distils all of TheLionGlass' knowledge from 14 years of sales into concise video modules - covering everything from landing a sales role, appointment setting, closing, leadership, and psychology, to guest podcasts and exclusive events.

Live Events & Community

The Events tab that covers all live events within the university. This can include job overviews, where a representative from the company will explain the role, workload, payment, etc., and salespeople can join to get more information or apply.
It could also feature our weekly Q&As, where people in the community can join and ask TheLionGlass any question—sales-related or not—and get a live answer. Additionally, there are regular guest speakers, live module recordings, and much more.

Join LionsDen

Ready to unlock your sales potential? Join the world’s largest online sales university and start learning from the best—TheLionGlass and top industry experts. Don't miss out on exclusive content, live events, and a community of like-minded salespeople.

Enter Here

Sales As A Service

LionsDen's Sales-as-a-Service builds and manages elite sales teams to take your product to market. From appointment setting to full-cycle sales, our commission-only teams deliver results, risk-free. Sourced from LionsDen University, every team member is trained daily for maximum performance.

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Outbound Hunters

TheLionGlass offers to build and manage outbound sales teams for clients, providing a complete "outbound machine" with tried-and-tested systems. This involves identifying prospects, determining necessary activity levels, and managing the sales process to achieve results.

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Access to Advanced Systems

LionsDen equips its SaaS teams with industry-leading software. These cutting-edge tools provide clients with a competitive edge, offering superior tracking, lead discovery, and data analysis capabilities that our competitors simply cannot match.

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Commission-Only Teams

LionsDen deploys commission-only sales teams, making the service entirely risk-free for clients. This structure incentivises high performance and ensures clients only pay for results.

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Unrivalled Global Capacity

Our global outbound teams can make tens of thousands of calls per month across multiple time zones, maximizing outreach and follow-up potential. One business generation executive alone can make 2,000 calls per month, allowing our outbound teams to operate for 22 hours per day.

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Results

LionsDen delivers game-changing results: high-volume appointments booked in record time, pipelines overflowing with high quality deals, and market-leading consultants available to provide rapid revenue growth, all powered by our proven outbound engine.

Recruitment

Unfortunately, no matter how good your company, product, or jobs are, recruiting remote sales talent will always be an extremely difficult task. The greatest sales talent in the world aren’t sitting on your company’s website. What we offer to recruitment partners is the ability to join us on either a 3-month, or annual basis. The key factor that sets us apart is our unique process listed below which gives our partners the chance to make de-risked hires.

1) Recruit partner with Lions Den

When you partner with LionsDen, you gain access to a pool of pre-vetted, highly motivated sales professionals who are already trained in cutting-edge sales techniques.

2) Job gets listed on Job Board

Your job openings are featured on the LionsDen Job Board, reaching hundreds of engaged sales professionals from LionsDen University—already immersed in a culture of learning and growth.

3) Events get hosted where future applicants get more information

We host virtual events where applicants can learn about your company and roles, giving you a chance to showcase your brand and connect directly with future hires.

4) Interviews held

We pre-screen candidates to ensure they meet your criteria, so you’ll only interview the most promising individuals, saving time and focusing on those ready to excel in your organization.

5) Decisions made & hires placed

After interviews, you’ll get detailed insights on each candidate, including their live call performance, course progress, and community engagement, ensuring you hire with confidence.

FAQs

Answers to questions you might have about our service.

What kinds of sales roles can you provide?

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We place appointment setters, closers, and even full-cycle sales teams tailored to your business needs. Our teams can manage everything from lead generation to deal closure.

What makes LionsDen recruitment different?

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Traditional platforms like LinkedIn and Indeed are no longer the best way to find top-tier sales talent. These platforms often leave you wading through unqualified applications, outdated resumes, and candidates who aren’t truly invested in the role.

At LionsDen, we provide a de-risked hiring process by sourcing candidates who work on a commission-only basis, are already trained in high-level sales strategies, and are actively developing their skills. Unlike traditional platforms, our candidates: Are pre-vetted for performance, can demonstrate their abilities on live calls, show measurable progress through their engagement in Lions Den University and community activities.

This means you’re not guessing—you’re hiring professionals who are ready to deliver results from day one.

What’s the difference between Sales-as-a-Service and Recruitment?

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Sales-as-a-Service provides a fully-managed sales team that operates on a commission-only basis.

Recruitment helps you hire and build your own team by sourcing and training top candidates for your business.

Why should I trust LionsDen for my sales needs?

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With over 14 years of experience, £4 billion in closed deals, and a proven track record of training over 400 professionals, we bring unparalleled expertise to every client we work with.

Work With Us

Apply Below

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